{"id":550,"date":"2023-04-08T12:00:05","date_gmt":"2023-04-08T12:00:05","guid":{"rendered":"https:\/\/eye3.info\/how-to-use-voice-search-optimization-vso-to-capture-more-traffic\/"},"modified":"2023-04-08T12:00:05","modified_gmt":"2023-04-08T12:00:05","slug":"how-to-use-voice-search-optimization-vso-to-capture-more-traffic","status":"publish","type":"post","link":"https:\/\/eye3.info\/blog\/how-to-use-voice-search-optimization-vso-to-capture-more-traffic\/","title":{"rendered":"How to Use Voice Search Optimization (VSO) to Capture More Traffic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the past two years, how often did you ask your smartphone&#8217;s smart speaker or assistant app for information instead of typing on Google or Bing? Compare that with the two years further prior. Did you notice any change in frequency?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like everyone exposed to technology, you are far more likely today to use voice search over regular search than five years ago. Year after year, voice assistants like Siri, Alexa, and Google Assistant have soared in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yes, this means something for search engine optimization. There is now an emerging sub-field of voice search optimization. The immense growth of technology means that SEO professionals, website owners, content marketers, etc., cannot afford to overlook voice search technology in <\/span><a href=\"https:\/\/eye3.info\/blog\/4-seo-tactics-that-will-help-you-win-in-2023\/https:\/\/eye3.info\/blog\/4-seo-tactics-that-will-help-you-win-in-2023\/\"><span style=\"font-weight: 400;\">their strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Understanding Voice Search<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Much ado about voice search. How does it work? Voice assistants are trained via machine learning to process natural language, comprehend spoken queries, and <\/span><a href=\"https:\/\/eye3.info\/blog\/the-importance-of-content-relevance-in-seo\/\"><span style=\"font-weight: 400;\">provide relevant results<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Natural Language Processing (NLP) researchers feed the algorithms with big data of human speech, complete with all the nuances reelected in speaking. More so, the system learns to interpret verbal queries semantically to <\/span><a href=\"https:\/\/eye3.info\/blog\/unlocking-the-secrets-of-user-intent-for-seo-success\/\"><span style=\"font-weight: 400;\">determine the user intent<\/span><\/a><span style=\"font-weight: 400;\"> behind each question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes voice search work differently from regular search in interestingly different ways. Here are some features that mark voice searches as unique:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When people regularly search on Google or other search engines, they focus on getting the keywords right. On the other hand, people interact with their voice assistants in a more conversational tone. Therefore, \u201cgyms near me\u201d is a common query for regular searches but using a voice assistant, one might more likely say, \u201cwhat are some good gyms near me?\u201d.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People who make voice queries expect more direct, straight-to-the-point answers. Most voice assistants are hands-free devices, so users do not have the time to wade through multiple search engine results pages trying to find one article with the exact answer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The direct nature of voice search results means there is limited opportunity to rank. When the questioner wants a direct answer to their query, you can offer them only so many results. Therefore, the voice search optimization space is highly competitive because what matters is that you rank high and first.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Voice Search Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If voice search optimization already sounds discouraging to you, don\u2019t give in to that idea. Even though it is highly competitive and a relatively new space for most SEO professionals, there are immense benefits if you get it right. Here are a few of the most important ones:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Improved user experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might have discovered that writing is a relatively recent invention of humankind. Typing is even more recent, having only existed for a few centuries. What is innate to us, though, and that distinguishes our species from other living beings is speaking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is no wonder that humans gravitated toward a more natural communication experience once the technology became ripe for it. Optimizing for voice search technology gives your audience a more convenient and efficient experience in finding information important to them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Future-Proof approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Voice search is not going anywhere. Currently, half of all Americans use voice searches daily, and according to Statista, by 2024, there will be <\/span><a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/\"><span style=\"font-weight: 400;\">8.4 billion<\/span><\/a><span style=\"font-weight: 400;\"> (that\u2019s right, not millions) digital voice assistants in devices worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice search optimization may today be a periphery to regular SEO, and rightly so. However, SEO may be entirely dominated by voice in the coming years. Therefore, one way to future-proof your business from now on is to focus on VSO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Improved search rankings<\/span><\/h3>\n<p><a href=\"https:\/\/eye3.info\/blog\/how-search-engine-algorithm-updates-affect-website-traffic\/\"><span style=\"font-weight: 400;\">Google&#8217;s algorithm<\/span><\/a><span style=\"font-weight: 400;\"> is constantly evolving to provide better service to its users in the intricate realm of search engine optimization (SEO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing for voice search can amplify your chances of appearing in featured snippets, knowledge panels, and other desirable spots in search results. Such optimization can significantly impact your business&#8217;s success by enhancing search rankings and increasing visibility and traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Increased traffic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing for voice search can assist in capturing more traffic from users who prefer using this technology, especially for businesses that heavily rely on website traffic to generate leads and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being present in featured snippets and other search outcomes can entice more visitors to your website, leading to more conversions and revenue. This advantage may be puzzling, but it is highly relevant in the current era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at your competitors using the <\/span><a href=\"https:\/\/eye3.info\/competitor-research\"><span style=\"font-weight: 400;\">Eye10 Competitor Research tool<\/span><\/a>; the<span style=\"font-weight: 400;\">&nbsp;difference between you and them might lie in this open secret.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/d36b85a18369dc6318070e9346d732832fd2e73f.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/d36b85a18369dc6318070e9346d732832fd2e73f.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 328px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/d36b85a18369dc6318070e9346d732832fd2e73f.png\" alt=\"image\" width=\"763\" height=\"328\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Tips for Voice Search Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thankfully, ranking for voice search does not require reinventing the wheel toward a completely unknown approach. Many tips for voice search optimization are regular advice for regular SEO as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We already mentioned that voice search users tend to be more conversational in their tone. This means they also tend to use more long-tail than short-tail keywords. Use the <\/span><a href=\"https:\/\/eye3.info\/keyword-planner\"><span style=\"font-weight: 400;\">Eye10 Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> to research longtail keywords relevant to your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/56bc688b75fcd5ce72f4c574f943a59af1d68155.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/56bc688b75fcd5ce72f4c574f943a59af1d68155.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 379px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/56bc688b75fcd5ce72f4c574f943a59af1d68155.png\" alt=\"image\" width=\"644\" height=\"379\"><\/picture><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featured snippets are designed to provide straightforward answers to queries and thus fit the voice search framework perfectly. Optimize your content to appear in featured snippet results, and you\u2019ll notice an increase in your chances of voice search ranking.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing long, comprehensive pieces on a particular topic is good, like the one you read. But in your content strategy, also focus on quick, concise answers that voice searchers want to hear.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/eye3.info\/blog\/how-to-use-structured-data-for-seo\/\"><span style=\"font-weight: 400;\">Use structured data<\/span><\/a><span style=\"font-weight: 400;\"> to provide Google and other search engines with additional information about indexing and categorizing your webpage content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many voice searchers use assistants to find nearby businesses or services. This is where optimizing for location-specific keywords will enhance your ranking in VSO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In addition to smart speakers, voice search is popular on mobile devices. Therefore, you must ensure your website is mobile-friendly, responsive, and fast. Use the <\/span><a href=\"https:\/\/eye3.info\/pagespeed\"><span style=\"font-weight: 400;\">Eye10 Pagepseed tool<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that your site loads speedily.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/cc7369c5bbd4ab63f09c15670bccd1409142385d.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/cc7369c5bbd4ab63f09c15670bccd1409142385d.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 303px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/cc7369c5bbd4ab63f09c15670bccd1409142385d.png\" alt=\"image\" width=\"734\" height=\"303\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In short, consider your SEO strategy incomplete if it does not include voice search optimization. Your website may be doing very well and attracting traffic now. But how about five, seven years to come? Take action and lay down the foundation for long-term SEO success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SEO tools that give you real-time insights and in-depth reports on how your website and competitors are doing, Eye10 has become a tool of choice for SEO professionals everywhere. <\/span><a href=\"https:\/\/eye3.info\/start-trial\"><span style=\"font-weight: 400;\">A trial, which costs only $3<\/span><\/a><span style=\"font-weight: 400;\">, will convince you that this is what you need to supercharge your SEO strategy.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Can VSO help me reach a younger audience?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Of course, one could objectively say that younger audiences usually embrace newer technologies more. And voice search is no different. As voice search slowly takes over, today\u2019s youths and teenagers will be the catalysts and help sustain its hold. Therefore, focusing on VSO is an effective strategy for capturing data from younger users.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">How can I track the effectiveness of my VSO efforts?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Your VSO results won\u2019t be much different from the regular SEO results. That means the same traffic and engagement metrics matter, including the number of visitors, level of engagement, and so on. Tools like Eye10 Rank Checker allow you to discover what\u2019s changing on your website in real time so you can take the necessary remedies if something is wrong.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">What are the challenges of VSO?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Perhaps the current biggest challenge of VSO is that there is limited space available for voice search results. Also, content must always be fresh, updated, and in the moment. All these add to the burden that SEO professionals already face. But remember that voice search and VSO are still developing, and no one can say with 100% certainty in which direction they will go. So, keep working, keep optimizing, and always stay updated on the latest happenings in the industry.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the past two years, how often did you ask your smartphone&#8217;s smart speaker or assistant app for information instead of typing on Google or Bing? Compare that with the two years further prior. Did you notice any change in frequency? Like everyone exposed to technology, you are far more likely today to use voice [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":0,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye3.info\/blog\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}